As Panama’s official Authority for Investment Attraction and Export Promotion, PROPANAMA is adopting a more targeted approach to securing foreign direct investment (FDI) for 2024-2025. In the short term, the agency seeks to elevate its profile by engaging local embassies, professional associations, and business groups while consolidating a robust social media presence to enhance its image and outreach efforts.

To boost Panama’s competitiveness, PROPANAMA is enhancing its business intelligence capabilities, leveraging advanced data analytics and digital tools to pinpoint high-potential investors in strategic sectors such as transportation, logistics, and agribusiness, with particular attention on countries like Spain, France, Germany, South Korea, and the United States. This refined use of technology helps attract to attract more aligned investment prospects that can result in meaningful employment and long-term economic linkages that will further Panama’s growth.

Additionally, the Authority is investing in the expertise of its team of analysts to ensure they are better equipped to engage with key players in selected economic sectors. This approach allows for more effective and strategic interactions. Strengthening business intelligence capabilities and expanding market knowledge are top priorities, as they enable PROPANAMA to make insight-driven decisions that not only reinforce Panama’s leadership as a premier hub but also drive broader economic expansion.

In parallel, PROPANAMA’s strategy supports local producers, particularly in agriculture, light manufacturing, and value-added services. While sector-specific training programs may be introduced in the future, the current focus is on initiatives that help Panamanian businesses meet international standards and succeed in global markets. One such initiative is the collaboration between the agricultural and maritime sectors, specifically provisioning cruise ships that use Panama as a homeport. This effort enables local producers and stores to supply fresh goods and essential items to these ships, diversifying Panama’s export base while promoting sustainable sourcing of local products.

A central pillar of PROPANAMA’s strategy is to strengthen economic linkages across sectors such as logistics, agriculture, manufacturing, and technology. These synergies drive innovation, job creation, and sustainable development, generating a multiplier effect that stimulates transverse growth. For instance, the expansion of the logistics sector directly supports local manufacturing and inventory management, creating value and new opportunities for domestic businesses.

Looking ahead to 2024-2025, PROPANAMA’s goal is to reinforce Panama’s position as the preferred global logistics and business hub while steering the economy toward greater diversification. By cultivating deeper connections among industries, PROPANAMA is setting the stage for a more integrated and dynamic economy. These efforts will ensure that Panama remains a leader in the region, not only as a strategic hub but also as a model of sustainable and inclusive growth.