EXPOLAT-SWITZERLAND, 2022
PANAMA GUEST COUNTRY OF HONOR AT THE LATIN AMERICAN EXHIBITION IN SWITZERLAND
October 14, 2022
PANAMA GUEST COUNTRY OF HONOR AT THE LATIN AMERICAN EXHIBITION IN SWITZERLAND
EXPOLAT 2022
October 10, 2022. Panama as a guest country of honor will be present at EXPOLAT - Switzerland from November 03 to 06. A multi-sector international expo that promotes culture among its participants, to bring Latin America’s diversity closer to the interested public of the European market. For this edition, the Authority for Investment Attraction and Export Promotion (PROPANAMA), will promote a delegation of fifteen (15) Panamanian companies, composed by: Armario de Marú, Viviendo, Undercover Boots, KOCOBELO, Galeria Drilo by Gladys Vallarino, Must by Milen Miriam, for the creative industries, and for the agro-industrial products, the companies: El Guapo de Boquete, ALISINA S.A., Tío Iván, Panama Gourmet Foods International Corp., Mamitas Honey, Vega Healthy Food, Carta Vieja S.A, Don Pachi State – Coffe and Licour y Hot Chombo.
PROPANAMA, as a strategic ally of the participating Panamanian companies, managed actions to increase business opportunities and create new connections with the Swiss food industry, facilitating the introduction into new market segments. All this with the help of entities such as chambers, associations, foreign services, distributors, and potential buyers. The sectors that will be promoted at EXPOLAT include culture, tourism, and agro-industrial seafood; alongside with the Creative Industries, such as arts, fashion, and handicrafts products. Lourdes M. Pérez, general administrator in charge of PROPANAMA, mentioned that "the main purpose of Panama is to promote the exportable offer, gastronomy, tourism and culture through the different exhibitions and experiences". She also pointed out "the importance of building long-term commercial relations with participants and showcasing the products of Panamanian companies through product tastings".
As part of its assignment, PROPANAMA is also conducting business-to-business (B2B) meetings, conferences, visits to new and potential clients, among other activities. Among the activities that will take place at the expo and as a recognition for being the guest country of honor, on November 3, an event will be held to commemorate Panama's national day. Also, EXPOLAT 2022 is hosting FEINFESTIVAL BASEL, which will feature the participation of the Ministry of Culture of Panama (MiCultura) and the Panama Tourism Authority (ATP). It is important to point out that this is the first time that Panama as a country is exhibiting to the Swiss and European community, in this exclusive event that is celebrated on the premises of MCH Group, in an area of approximately 15 thousand square meters with about 280 exhibitors that receive about 30 thousand visitors from all over Central Europe. The expo will feature product tastings and exhibitions which include: The Coffee Circuit, experiences with different rums, chocolates, cocoa, exotic flavored sauces, honeys, preserves, and sea food products.