INTERMODA 75

Panama represented at Latin America's largest fashion festival

July 20-23, 2021

As the Authority for Investment Attraction and Export Promotion, we supported the participation and internationalization of seven Panamanian designers to present their brands at the most important fashion business fair in Latin America: INTERMODA, held in Guadalajara, Mexico from July 20 to 23 of this year.

The essential objective was to showcase Panamanian design and create alliances to promote Panama's proposal for post-pandemic fashion.

This is the 75th edition of this great event, where different spaces are created for exhibitions, sales, conferences, catwalks and other elements that show the great artistic designs of different artists in the fashion world.

Panama was well represented by brands such as Tony Vergara, Jean Decort, Sousa Pitti, Curu, Chajin Designs, Alma Dos Mares and Franklin Panama. By internationalizing Panamanian brands, we help them find buyers, distributors, commercial partners and position themselves in the region.

With much effort and cooperation, this is the first time that a Panamanian delegation with Isthmian designers traveled to Mexican territory for a fashion event.

"The fashion sector is very important, as it represents a value chain that drives local economic development and in Panama we have a lot of talent that we can internationalize", were some statements made by our Export Manager, head of the mission, Lourdes M. Perez.

The mission contemplated two types of delegations, the first composed of three designers of accessories and complements, who were located in the commercial area of the fair called Trending: Franklin Panama, Curu and Alma Dos Mares, and the second delegation located in the area of catwalks and showroom: Fashion Space, where the fashion designers participated: Annie Chajin, Sousa Pitti, Jean Decort and Tony Vergara.

INTERMODA is an exhibition that brings together the best manufacturers, designers, distributors and national and international buyers, making it the best platform to do great business. For this reason we hope to continue promoting events of this style and coordinate the exhibition of more Panamanian brands around the world.