Plan B Seekers

As a result of COVID-19, companies have found it necessary to innovate in how they offer their products or services. The so-called "plan B seekers" have adjusted to different ways of obtaining these solutions, using technology and avoiding long lines.

Likewise, through the subscriptions they save money, time and through leases they obtain pre-used products. These new purchasing habits require businesses to be creative and offer better logistics management to meet the needs of these customers.

Climate Changers

The global population have been affected by the damage caused by climate change, which is why various companies have chosen to have a sense of social responsibility by implementing actions such as offering low-carbon products, reducing the use of plastic, cutting waste food and recycling, and the use of technological tools such as digital labeling of products, and mobile tracking applications of ethics declarations and carbon footprint; all of the above, in order to reduce damage to the environment.

Digital Grown-Ups

The age group has been changing their lifestyle connecting with the digital age, technology has offered a more efficient and agile way to acquire products or services, thus facilitating daily work.

In addition to browsing and shopping online, digital seniors are embracing virtual solutions for socializing, health checkups, finances, and learning, among others. Optimizing mobile apps, social media, and websites for digital seniors will be critical to capturing their buying power.

Companies are offering training to adapt older consumers to be able to know and use all the comprehensive solutions that technology offers today.

Amateur Financiers

The so-called “amateur financiers” have opted for saving and investing money in the stock market, to improve their finances, they have taken advantage of technology to monitor their bank transactions.

With this use of financial services, companies choose to provide agile solutions and many payment alternatives, but it is believed that in the future these alternatives will change and the method of using Cryptocurrencies as an alternative payment will be explored more.

Due to the pandemic, people have become financially educated. Offering educational resources within these platforms can help build consumer and brand trust.

Quest for Love

The so-called “amateur financiers” have opted for saving and investing money in the stock market, to improve their finances, they have taken advantage of technology to monitor their bank transactions.

With this use of financial services, companies choose to provide agile solutions and many payment alternatives, but it is believed that in the future these alternatives will change and the method of using Cryptocurrencies as an alternative payment will be explored more.

Due to the pandemic, people have become financially educated. Offering educational resources within these platforms can help build consumer and brand trust.

Society Paradox

 

Consumers are choosing to get back to their normal lives. Some will choose to continue consuming from home, while others carefully resume their social life. The new modality of connecting virtually will continue to exist as well as work on site, all of this will be left to the choice of consumers.

Companies must evolve as fast as consumer behavior changes, and the most successful ones will meet consumers on their terms.

The Great Life Renovation

People have focused on making a balance between work life and private life. Many have changed and put aside their work to follow another proposed goal.

They have focused on new activities in search of creating a positive impact on their lives and having better physical health, developing activities such as adopting pets, having trips while working, all this to reduce daily stress.

Companies should be concerned about staff growth and customer loyalty, choosing to develop policies and products so that consumers feel an excellent environment and help them adapt to a new lifestyle.

Rural Urbanities

People have focused on making a balance between work life and private life. Many have changed and put aside their work to follow another proposed goal.

They have focused on new activities in search of creating a positive impact on their lives and having better physical health, developing activities such as adopting pets, having trips while working, all this to reduce daily stress.

Companies should be concerned about staff growth and customer loyalty, choosing to develop policies and products so that consumers feel an excellent environment and help them adapt to a new lifestyle.

The Metaverse Movement

Consumers have adapted to the digital age, which has been an ally for virtual meetings, interaction with consumers, product sales and electronic commerce activities. Social networks have taken advantage of technology to venture into the metaverse movement.

In the future, the internet will be used for shared 3D virtual spaces. The primary purpose of using the metaverse movement will be to teach the use of such a platform for the future.

Self-Love Seekers

Consumers have adapted to the digital age, which has been an ally for virtual meetings, interaction with consumers, product sales and electronic commerce activities. Social networks have taken advantage of technology to venture into the metaverse movement.

In the future, the internet will be used for shared 3D virtual spaces. The primary purpose of using the metaverse movement will be to teach the use of such a platform for the future..